Guido Ongena (PhD) is an associate professor and program director at the Institute of ICT at the HU University of Applied Sciences Utrecht in the Netherlands. He is responsible for the for professional continuing education. The Master of Informatics is part of this responsibility. Guido is experienced in developing, coordinating and teaching educational programs in the field of data science. He is affiliated with the research group process innovation and information systems. His research focusses on topics such as technology adoption, maturity models, design science research and value creation of data science. He obtained his PhD at the University of Twente.